UKRAINE’S IMAGE NEEDS FIXING

UKRAINE’S IMAGE NEEDS FIXING

To date, the local elites have had no time to focus on national branding due to the country’s economic  climate: Ukraine's economy contracted by a stunning 17.6 percent in the first quarter of 2015 compared with a year earlier, when the separatist conflict erupted. In 2014, Ukraine lost approximately 20 percent of its economy with industrial sector output in Donetsk and Luhansk regions falling by 30 to 40 percent. For average Ukrainians, that has translated into a drop in living standards.

Subscribe to RSS - UKRAINE’S IMAGE NEEDS FIXING