Launching an Advocacy Campaign

LAUNCHING AN ADVOCACY CAMPAIGN 101

Advocacy is a process through which citizens organize to influence public policy and resource allocation decisions. Organizing advocacy efforts is important because there are situations where the benefits of a new policy or policy change will be important for society, but individuals do not have the interest or capacity to press for this change independently. Advocacy groups bring people together to collectively promote a cause, ultimately leading to better outcomes than individuals could achieve on their own.

Advocacy groups:

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