Home /REASSESSMENT OF EU PUBLIC DIPLOMACY IN THE UNITED STATES
REASSESSMENT OF EU PUBLIC DIPLOMACY IN THE UNITED STATES
Submitted by christian on Wed, 02/22/2017 - 11:28
- The EU needs a fundamental re-balancing of its public diplomatic offer and a larger investment in it.
- The EU does not pay enough attention to the way that stories are received in the U.S. The main way to engage with mass audiences in the U.S. is not through Embassies on the ground, but by working through U.S. correspondents in EU capitals, primarily London, Paris, Berlin and Rome.
- The EU needs to change the tone of public diplomacy - so that it is less about winning arguments and more about engagement.
