GUIDELINES FOR ENGAGING WITH THE MEDIA

1. Accept that there are costs and risks involved in dealing with the media, but understand that the benefits far outweigh them. Of course there are risks (a fear that your work will be distorted and unfairly presented is the most significant) and there are costs (of which the greatest is time). The risks are, for the most part, pretty minimal – as long as you follow some fairly basic rules – and the costs are much less than many imagine.