TOURISM PROMOTION IN THE EU AND DESTINATION IMAGE

Tourism promotion means trying to encourage the actual and potential customers to travel a destination through the spreading of information. Promotion is one of the most effective marketing mix elements used in marketing a tourist product. The objectives of promotion consistent with the general marketing plan is to identify the target group to which the promotion is conducted, to find out the effective advertising, sales support and public relations programmes to be planned, and to select the best methods to be used to control and assess the promotion operation.