PROFESSION-WIDE QUALITY ASSURANCE IN GR

It is our belief, that the GR industry should have a system to ensure quality in the performance of GR engagements by its members. Professional standards should integrate ethical issues, structural issues and service quality issues, all of which are interdependent. Standards would be needed at both the corporate and individual levels. A corporate standard would allow GR firms to show that they have met certain requirements; an individual standard could extend to those working in-house as well as for freelance consultancies.