DEAL-MAKING 101

DEAL-MAKING 101

The anatomy of a deal is comprised of three basic components: the expected return, upside potential, and downside risk. Another way to describe this is to ask: 

  • What do I expect to happen?
  • What is the best possible scenario?
  • What is the worst possible scenario? 

The goal is to have a fair expected return, a huge upside, and very little downside.

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