Home /THE NEED FOR A CERTIFIED LOBBYIST PROGRAMME AT EU LEVEL
THE NEED FOR A CERTIFIED LOBBYIST PROGRAMME AT EU LEVEL
Submitted by christian on Sat, 01/16/2016 - 16:42
Effective lobbying is an increasingly sophisticated process. It involves many players, a range of institutions across several levels of government, understanding of key decision drivers, the need for rational argument, clever presentation and a long range focus. If lobbyists are going to continue to play an important role, they must continuously seek to improve their skills and knowledge.