PROFILE : GLOBAL ALLIANCE FOR PUBLIC RELATIONS AND COMMUNICATION MANAGEMENT

Vision, Mission & Values

The Global Alliance’s vision is to enhance the role and value of public relations and communication management to organizations, and to global society. The Global Alliance pursues this vision through leadership and service to the profession, defining universal principles that unite its professional associations and their members while embracing a diversity that enables different applications in different parts of its global community.

Mission

The mission of the Global Alliance is:

• To unify the public relations profession
• To raise its professional standards all over the world
• To share knowledge for the benefit of its members
• To be the global voice for public relations in the public interest

Values

Cooperation and Teamwork

Working mostly by projects, the Global Alliance has a cooperative nature and its deliverables are made by outstanding association’s leaders and professionals who commit themselves to the profession engaging in teamwork.

Professionalism and Credibility

The Global Alliance seeks to increase the professionalism at several levels. By supporting its member associations, the GA commits to better professionalism in serving the professional’s interests and by promoting standards and guidelines, it also gives a positive contribution to overall professionalism in the practice of communications management and to its credibility.

As part of its mission to share knowledge and raise the professional standards of the public relations profession all over the world, the Global Alliance promotes the professional development of public relations, both academics and practitioners, encouraging them to continuously build their skills and keep their competences sharp to maintain a high level of competency.

Integrity

The Global Alliance is at the forefront of the representation of PR and communication management as a profession in which the importance of ethical behaviors is unquestionable. The development of a Global Protocol on Ethics for Public Relations and the requirement that all GA members ratify it demonstrates a powerful commitment with Integrity as a professional value and it offers a valuable resource to national associations.

Innovation and Change

The Global Alliance is committed to produce changes through innovation. The new on-line infrastructure for developing projects and services and for making its knowledge available is contributing to the development of a worldwide community which is shaping the future of the profession.

Openness and dialogue

Believing that a fundamental trait of communication management is to make organizations more able to dialogue and understand the environment in which they operate, the Global Alliance thrives to reach out to PR leaders as well as to leaders from other fields of professional practice to increase their awareness of PR and communication management and to engage in fruitful and positive relationships with them.

European Members

Europe

• EUPRERA- European Public Relations Education and Research Association
• EACD- European Association of Communication Directors
• FEIA- Federation of European Internal Communication Association

Austria

• PRVA- Public Relations Association of Austria

Belarus

• IPRB- Institute of Public Relations Belarus

Belgium

• BPRCA- Belgian Public Relations Consultants Association

Croatia

• CPRA- Croatian Public Relations Association

Czech Republic

• APRA- Association of Public Relations Agencies

Denmark

• DKF-Danish Association of Communication Professionals
• PRB- Danish Association of PR Consultancies

Estonia

• EPRA- Estonian Public Relations Association

Finland

• PROCOM- The Finnish Association of Communication Professionals

France

• SYNAP- Syndicat National des Attachés de Presse et des Conseillers en Relations Publics
• SYNTEC- Conseil en Relations Publics

Germany

• DPRG- German Public Relations Association
• BDP- Bundesverband Deutscher Pressesprecher
• GPRA- German Public Relations Consultancies Association

Hungary

• MPRS- Hungarian Public Relations Association

Iceland

• ISPR- Icelandic Public Relations

Ireland

• PRII- Public Relations Institute of Ireland

Latvia

• LPRA- Latvian Public Relations Association

Luxembourg

• CENARP- National Association of Public Relations of Luxembourg

Netherlands

• VPRA- Netherlands Association of Public Relations Consultants

Norway

• NCA- Norwegian Communication Association

Poland

• PSPR- Polish Public Relations Association
• ZFPR- Polish Public Relations Consultancies Association

Portugal

• APCE- Portuguese Association of Corporate Communication

Romania

• ARRP- Romanian Association of Public Relations

Serbia

• SSPR- Serbian Society of Public Relations

Slovenia

• SSPR Slovenia- Slovenian Society for Public Relations

Spain

• DIRCOM- Spanish Association of Communication Directors
• ADECEC- Association of Public Relations Consultancies

Sweden

• SACP- Swedish Association for Communication Professionals
• PRECIS- Public Relations Consultancies in Sweden

Switzerland

• SPRV- Swiss Public Relations Association
• Harbour Club
• SPRI- Swiss Public Relations Institute

Ukraine

• Ukraine PR League

United Kingdom

• Chartered Institute of Public Relations