Albania

• Instituti Shqiptar i Medias (Albanian Media Institute)- Tirana

Austria

• South East and Central Europe PR Organisation-SECEPRO Master Programme-Vienna
• Center for Journalism and Communication Management, Danube University- Krems
• Kuratorium für Journalistenausbildung- Salzburg

Belgium

Getting a message into the mass media is a form of outside lobbying that can be useful for interest groups in communicating information to the general public, as well as for simply legitimizing their perspective on an issue. While interest groups work to influence the public and policymakers in a variety of ways, working through the media can be an efficient and higly effective means of agenda-setting.

Tips on Letter/Email Writing

1. Google
2. Apple
3. Facebook
4. The Walt Disney Co. (includes ABC, ESPN, Disney theme parks)
5. 21st Century Fox (includes Fox film studio and television network, Star TV, Sky); News Corp. (includes Dow Jones, the New York Post, The Wall Street Journal)
7. WPP Group

The European Journalism Centre (EJC) is an independent, international, non-profit foundation dedicated to the highest standards in journalism, inter alia through the further training of journalists and media professionals. Building on its extensive international network, the Centre operates as a facilitator and partner in a wide variety of journalism related projects.

The main goals of the EJC are to:

Tourism promotion means trying to encourage the actual and potential customers to travel a destination through the spreading of information. Promotion is one of the most effective marketing mix elements used in marketing a tourist product. The objectives of promotion consistent with the general marketing plan is to identify the target group to which the promotion is conducted, to find out the effective advertising, sales support and public relations programmes to be planned, and to select the best methods to be used to control and assess the promotion operation.

The Foreign Agents Registration Act (FARA) requires that all American citizens working to influence U.S. policy on behalf of foreign governments register with the Department of Justice and to disclose information on any and all political activity in which they engaged for foreign clients. This includes filing, within 48 hours, any informational materials disseminated to two or more people.

Source: Watson Helsby and Viapublic: www.watsonhelsby.co.uk

To read the full report: http://www.watsonhelsby.co.uk/insights-and-publications/getting-your-voice-heard-in-brussels

If you are trying to drive and shape the agenda, you need to have someone on the ground to make sure you are in the right discussions.

There are a number of factors that influence this decision. They are:

Every organization deserves to have its voice heard in Brussels whether it’s to shape current or pending legislation, protect existing or secure new funding, or simply build relationships that can facilitate the growth or viability of your entity. Unfortunately, doing this on your own requires a substantial commitment of time, energy, and resources, and pulls your  focus away from the daily operations of your organization.

Many foreign nations need to get a say at EU level and lobbyists can be helpful to countries that don’t have large embassies in particular. Smaller, poorer countries that have less European/International clout tend to be the ones most in need of external assistance in Brussels even if they are the nations that can least afford the expenditures.