MENU OF CORE COURSES IN PUBLIC POLICYADVOCACY

1. ADVOCACY IN THE GLOBAL ENVIRONMENT

• Applied Political Communications
• Comparative Political Management Environments
• Cultural Aspects of Global Engagement
• Engaging Asia (Hong Kong)
• Engaging Europe (Brussels)
• Engaging Latin America (Sao Paulo)
• Engaging North America (Washington, DC)
• Engaging the Greater Middle East and Africa
• Engaging the Greater Middle East and Africa (Istanbul)
• Engaging the United Kingdom (London)
• Fundamentals of Global Political Management
• Global Advocacy: Strategies, Tools, and Tactics
• Political Data & Analysis
• Principled Political Leadership

 2. POLITICAL MANAGEMENT (PMGT)

• Applied Politics Communications
• Audience Research
• Crisis Management
• Digital Advertising and Action
• Digital Content Creation
• Digital Strategy
• Fundamentals of Political Management
• Fundraising and Budgeting
• Influencing the Media
• Maximizing Social Media
• Opposition Research
• Political Advertising
• Political Consulting
• Political Data and Analytics
• Political Power and Practice
• Principled Political Leadership
• Rules, Laws, and Strategy
• Speechcraft
• Stereotypes and Political Strategy

Advocacy Politics

• Budget Politics
• Corporate Public Affairs
• Grassroots Engagement
• International Lobbying
• Issues Management
• Lobbying
• State and Intergovernmental Politics

 Electoral Politics

• Campaign Strategy
• Campaigns Around the World
• Managing Campaigns
• National Campaign Dynamics
• Running for Office
• State and Local Campaigns
• Targeting and Voter Contact

 3. LEGISLATIVE AFFAIRS (LGAF)

• Analysis of latest trends in the EU(Changing relation between the EU and member states, Current state of the EU’s institutions and relationships, National and Regional authorities, EU agencies and Euro-parliamentarians)
• Budgetary Politics
• Effectiveness and improvement loop of Directives and Regulations (Planning Influence, Effective steps in the process, Reporting of results)
• EU functions and Procedures (EU consultations and legislative / regulatory procedures mechanisms, Best practices and case studies, Regulations and Codes of Conduct impacting stakeholders)
• How the EU works (Historic background and development, landscape and actors in the EU’s process, Stakeholder consultations and so-called “comitology”)
• Interest-Group Politics
• Legislative Politics
• Legislative Relations
• Media and Politics
• Political Parties and Elections
• Politics and Public Policy
• Public Policy Analysis
• Research Methods

 4. STRATEGIC PUBLIC RELATIONS (PSPR)

• Advanced Writing for Communications Professionals
• Audience Research
• Business and Budgeting of PR
• Crisis Management
• Ethical Standards in PR and Public Affairs
• Grassroots
• Issues Management
• Lobbying
• Media Relations in the New Media World
• Multicultural Marketing
• PR Principles and Practices
• Public Opinion, Political Socialization and Public Relations
• Research Methods for PR Professionals
• Speechcraft
• Strategic Marketing and Marketing Communications