EUROPEAN COMMISSION TOURISM COMPETENCE

In line with the reinforced EU tourism competence provided for in the Lisbon Treaty, since 2010, the Commission has stepped up its efforts to contribute to strengthen the competitiveness of the tourism sector with a number of levers, among which promotion activities. In its 2010 Communication on tourism, the Commission acknowledges the consolidation of the image and profile of Europe as a set of sustainable and high-quality destinations as one of its priority action areas.