AALEP PROPOSES NEW SERVICES IN DESTINATION PUBLIC RELATIONS AND COMMUNICATION

One of the most cost-effective ways of promoting a destination brand and product offering is through effective media communication, i.e. providing the various printed and electronic media with interesting and newsworthy stories about the destination, which can then be included as editorial content in the various media. In addition to the obvious cost advantages associated with editorial coverage, stories about the destination in editorial format carries more credibility as it is the objective view of the writer and not advertising that is designed to influence.