EMBASSIES AT THE FRONTLINE OF PUBLIC DIPLOMACY

A global strategy for Public Diplomacy is unlikely, because every region has its specifics and one needs to adapt to a certain degree to the region with which one is dealing, otherwise the information one attempts to get across will not reach the desired effects. The lack of customized and two-way communication often results in failure to establish some kind of dialogue. Nevertheless, it is important to give embassies some kind of guidelines or framework. This will not undermine their demanded ambition to adapt their strategy for regional purposes.