THE GR INDUSTRY NEEDS TO BAND TOGETHER

Corporate and non-governmental organizations exert a growing influence over public policy formulation at local, national and international levels. Many see this as a legitimate and necessary means of promoting and defending the interests of organisations and their stakeholders. US style professional lobbying has proliferated, first in Europe and then in the developing world. Many organizations are vociferous and effective advocates in shaping public policy, in ways that now go well beyond the narrow short-term defence of their own interests.