ENGAGING YOUR ASSOCIATION’S MEMBERS

Within a trade association or professional society’s membership, the disenfranchised are also referred to as the grumblers, the fringe, the disconnected, the malcontent, and the contrarians. How do you reel in the self-exiled members before they quit your organization? Asking the questions below will cause an honest discussion around the topic of member engagement.

1. Do you know what really matters to the disconnected members and have you attempted to deliver what they want?