FOREIGN GOVERNMENTS DRAW ON PR AND PR INITIATIVES TO SUPPORT THEIR MARKETING EFFORTS

Increasingly, foreign governments like corporations draw on public relations and public affairs initiatives to support their marketing efforts. Like companies, countries have to position themselves and promote their competitive advantages. Indeed, globalization has brought the need of strategic positioning to the fore.

VIETNAM NEW LAND OF OPPORTUNITY

According to the Economist, the economic growth of Vietnam in the 2011-2015 period is expected to reach an average 7.2% per year thanks to the strong growth of consumer, investment and exports.

European businesses are more and more optimistic about Vietnam's environment. and have great expectations of doing business in the country. BNParisbas forecasts that Vietnam's economy will grow 6.5% this year. The figures for Vietnam are impressive: Last year

AALEP PRESIDENT TO MEET WITH THE CHAIR OF PACO'S COMMITTEE ON GOVERNMENT RELATIONS

AALEP President Christian D. de Fouloy will meet in Brussels tomorrow with the recently appointed Chair of the Committee on Government Relations (Mr. Oleg Rumyantsev) of the Russian Public Relations Association (PACO). According to Mr. Rumyantsev 'In Russia there is no association of lobbyists and the need for institutionalization in our industry is long overdue'. Strategic objectives of the Russian Committee on Government Relations include the following:

TOP 200 FRENCH PUBLIC AFFAIRS PRACTITIONERS

AALEP has just published a comprehensive listing of the Top 200 French Public Affairs Practitioners that provides a comprehensive alphabetical display by Names and Function and by Entities (Firms/Companies/Association.

FIRST EVER ASEAN-EU BUSINESS SUMMIT IN JAKARTA

The Association of South East Asian Nations (ASEAN) and the European Union (EU) will hold their first-ever Business Summit on 5 May 2011 in Jakartat. Hosted by the Indonesia Chair of ASEAN and the European Union, the ASEAN-EU Business Summit will be opened by the President of Indonesia, Susilo Bambang Yudhoyono. The ASEAN-EU Business Summit is a high-level forum for business and government to address critical issues related to EU-ASEAN trade relations, while identifying new business and investment opportunities on both sides.

THE MOVERS AND SHAKERS IN BRUSSELS PA CONSULTANCIES

Movers and Shakers are people of energetic demeanour who initiate change and influence events. AALEP has just published a report of the leading and most influential Public Affairs practitioners associated with consultancies. There are an estimated 600 to 700 people working for PA consultancies in Brussels. The AALEP report only includes the most prominent by virtue of their function ( Managing Directors, Heads of Office, Senior Partners, Partners and Directors).

BIBLICAL ACCOUNTS OF LOBBYING

As Easter approaches, I thought it would be interesting to consider the biblical accounts of lobbying. Indeed there are numerous biblical accounts of lobbying in the Bible, many with successful results. Joseph lobbied Egyptian authorities on several matters relating to the people of Israel . Moses and his associates lobbied hard in the attempt to convince Pharaoh that the Egyptian government should let his people go. Daniel and his friends lobbied Babylonian officials concerning special privileges relating to diet and lifestyle .

The Yin and the Yang

There's a balance in world affairs. That's what the concept of yin and yang is about. The Chinese feel Europe lacks a strategic vision and suffers from internal discord, which impedes its credibility in world affairs. China desires a more united European voice as part of its conception of a multipolar future world order. China has a sophisticated approach to Europe.

NEW DISTINGUISHED MEMBER OF THE MEDICAL SECTOR

Prof. Giorgio Stanta has joined AALEP. Professor Stanta from the University of Trieste  performs molecular and epidemiological analyses in human archive tissues, in particular for research in dermatology and oncology for validation and standardisation of technologies. As Italian representative, he is member of the European Molecular Pathology Board. He is also member of the Molecular Pathology Council of the European Society of Pathology and of the Italian Group of Molecular Pathology.

NEW DISTINGUISHED MEMBER FROM THE DIPLOMATIC CORPS

HE Mr. Avirmed Battur has just joined AALEP. HE Mr. Avirmed Battur is the Ambassador of Mongolia to Benelux and the EU since 2008. Ambassador Battur is a career diplomat and has held a number of important positions in the Ministry of Foreign Affairs in Mongolia, including that of Vice-Minister from 2004 to 2006. From 1999 to 2000 he was the Minister for Education, Culture, Science and Technology and Director of the Public Administration and Management Department from 1998 to 1999.

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