KEY FIGURES ABOUT THE TRAVEL & TOURISM INDUSTRY (EUROPE AND GLOBAL)

ECONOMIC CONTRIBUTION OF TRAVEL AND TOURISM

Travel & Tourism relates to the activity of travellers on trips outside their usual environment with a duration of less than one year. Travel & Tourism is an important economic activity in most countries around the world. In Europe, Travel & Tourism GDP is twice the size of auto manufacturing. As well as its direct economic impact, the industry has significant indirect and induced impacts:

MASTER'S DEGREES IN TOURISM IN EUROPE 2015/2016

Austria

  1. Master in Entrepreneurship & Tourism, Management Center Innsbruck, University of Applied Sciences, Innsbruck, Austria.
  2. Master of Arts in Business-Innovation & Management in Tourism, Fachhochschule Salzburg, University of Applied Sciences, Salzburg, Austria.
  3. Master of Science in International Tourist Management, Modul University, Vienna, Austria.
  4. Master Tourism and Leisure Management, IMC University of Applied Sciences, Krems, Austria.

Bulgaria

REPOSITORY OF ARTICLES ON EUROPEAN TOURISM ON AALEP PORTAL

Over the last month over 70 Articles related to Tourism have been published on the AALEP Portal. Here below they are listed based on their most recent publication. It should be pointed out that these Articles constitute the beginning of a Repository on European Tourism (Work in progress) undertaken by AALEP with a particular focus on main issues. To have access to Articles please use the 'Search' function.

TOURISM PROFESSIONAL SKILLS DEVELOPMENT IN THE EU

To maintain Europe’s leading position amongst the world's tourism destinations, the industry needs to continuously improve the quality and mobility of its staff to provide top quality, personalised services to all tourists.

Adapting tourism to globalisation and new market demands requires that efforts are made to improve the professional skills of workers in the sector.

DIGITAL TOURISM IN THE EU

The European Commission has implemented several actions to boost the competitiveness of small businesses in the European tourism sector, integrate them into global digital value chains, and improve their ability to create more jobs.

Actions to help tourism businesses go digital

SUSTAINABLE TOURISM IN THE EU

The competitiveness of the European tourism industry is closely linked to its sustainability.

To encourage sustainable tourism, the Commission:

GLOBAL TRAVEL ASSOCIATION COALITION (GTAC)

Global Travel Association Coalition (GTAC) exists to promote a better understanding of Travel & Tourism’s role as a driver of economic growth and employment. It offers ‘One Voice’ to spur governments to develop policies which contribute to the profitable, sustainable and long-term growth of the industry.

COUTRY BRAND WORLD RANKING 2014

Source : Bloom Consulting

World Ranking European Countries

RATIONALE FOR A ONE VOICE EUROPEAN TOURISM INDUSTRY

There are not very many instruments at the disposal of EU institutions to support tourism. Some of these lie within other policies. Others, of greater or lesser impact, depending on the political will and the good will of all, are within DG Enterprise acting in co-operation with other DGs. They can be called:

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