EUROPEAN TRAVEL ADVOCACY COALITION (ETAC) PROPOSED PLAN

The overall goal is to marshal the industry behind essential policy objectives for tourism, transport, aviation and investment in Europe

 ETAC’s Policy Goals for Tourism

• Increase recognition of tourism as a driver of economic growth and jobs
• Grow demand for travel to and within Europe
• Boost investment in tourism infrastructure
• Enhance the visitor experience
• Improve the competitiveness of European tourism and increase funding for promotion
• Expand the tourism workforce

ETAC’s policy and advocacy agenda is driven by policy panels that bring together the public and private sector experience of members. Panels include:

• Accommodation
• Aviation
• Passenger Transport
• Business Events
• Nature-based Tourism

These are supplemented by occasional roundtables on cultural tourism and major events.

6 Member Pillars:

1. Accommodation: The objective is to bring together owners and operators to contribute to the formation of public policy at all levels of government that will deliver a world-class range of accommodation, entertainment and recreation options for visitors across Europe.

• Advisors
• Casinos
• Hotels
• Owners & Investors
• Resorts
• Serviced Apartments

2. Aviation: The objective is to improve the passenger experience, increasing aviation capacity to Europe and reducing operating restrictions at airports.

• Airlines
• Airports
• Air Navigation

3. Major & Business Events, Retail & Hospitality: The objective is to represent the collective voice of cultural and sporting venues, promoters, suppliers, event corporations and sponsors. as well as the business events sector, including bureaux and convention centres.

• Agencies
• Caterers & Event Suppliers
• Convention & Exhibition Centres
• Restaurants
• Retailers & Duty Free
• Stadiums
• Venues
• Wineries

4. Professional Services, Education & Technology: The objective is to work closely with professional services members across a range of policy and research projects covering tourism, transport and aviation as well as nationally and globally-recognised organisations in consulting, payments systems, education and technology.

• Accounting
• Advisory
• Consulting
• Education
• Legal
• Payment Providers
• Public Relations
• Research
• Technology

5. Tourism Marketing, Attractions & Travel Operators: The objective is to  advocate for public funding for national, state and local tourism agencies as well as support various attractions- from theme parks to national parks to cultural institutions and for the cruise ship sector.

• Cruise Lines
• Cultural Attractions
• Nature-based Tourism
• Theme Parks
• Tourism Marketing Organisations
• Travel Operators

6. Transport & Infrastructure: The objective is to improve the liveability of cities and regions by advocating for investment in quality passenger transport infrastructure and world-class cities (public transport operators, investors, infrastructure developers and consultants).

• Buses & Coaches
• Construction Firms
• Ferries
• Infrastructure Owners
• Light Rail & Heavy Rail
• Cities Managers
• Project Advisers
• Rental Cars
• Taxi Services